a radio in a car

The Reasons Why Radio Technology Is Still Around

When you watch movies that take the 80s or 90s as the setting, you should have noticed that there is one thing that was prevalent back in the days but not anymore today. If your answer is the radio, then you’re correct!

The only place where you can still find radiofrequency is still widely used is probably in the military. And even that, the comint (Communication Intelligence) protocols will prevent you from intercepting their transmission. And your curiosity of how radio is put to real use may never get an answer. But here, we’ll give you a glimpse on that!

Radio Is Versatile and Secure

military radioThe first reason why the military is still using the radio frequency up to this day is that it can be both secure and versatile at the same time. You may think that the Internet connection should have made radio irrelevant for modern use. But the truth is that the Internet network requires extensive connectivity from the receiving gadgets with the satellite. Without adequate infrastructure, there is no Internet.

Surely the military has entered the cyber world as well. In fact, the Internet was once a military innovation. But when it comes to the warfare in the field, there is still no communication means more versatile and reliable than gadgets that connect through the radiofrequency.

Radio Can Transmit Audio Better Than the Internet

an old radioYou may have read the title twice because you may not have believed it. But according to an article by Telegraph.co.uk, this can be a fact that depends on the type of gadget you use. Digital radio station transmits audio content at 129 kbps at maximum, which is still far from the MP3, which is at 320 kbps. Compared to the FM radio, such limitation can reduce songs’ quality by significantly reducing their dynamic range. However, if you listen to digital broadcasting from your smartphone’s speaker, you may not notice such a defect at all.

Besides, many people seem to confirm that the myth of analog radio is better than the digital one. In the US alone, there are around 6,701 active commercial radio stations. Electronic Design even reported that there would be no sign of any decline in that number.

Radio’s Ads Are Well-Targeted and Less Annoying

The thing about streaming platforms like Deezer, Spotify, and Google Play Music is that they use an algorithm for pretty much all tasks of the advertising. You’ll be targeted with random ads of some products you do not need. Radio’s broadcasts, on the other hand, are selective towards ads. You’ll be least likely to hear advertisements that are irrelevant to the segment.